MOMSOURCING
In just 72 hours, the site received over 45,000 unique visitors from 120 countries and was featured on Boing Boing, Yahoo Buzz, TrèsSugar, NBC, Current TV, Reddit, Tech Blips/Daily Radar, Slashdot, Digg, eBaum's World, The World's Best Ever, GorillaMask, and the front pages of BuzzFeed and The Onion/The Decider. It was also Twittered about by the likes of Ashton Kutcher and Xeni Jardin, for a total of 2 million Twitter impressions. On Mother's Day, our call center placed over 2,000 calls. All told, the most successful Mother self-promotion campaign in the agency's history. An AdCritic Interactive Pick.
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Credits
CASE STUDY VIDEO:In just 72 hours, the site received over 45,000 unique visitors from 120 countries and was featured on Boing Boing, Yahoo Buzz, TrèsSugar, NBC, Current TV, Reddit, Tech Blips/Daily Radar, Slashdot, Digg, eBaum's World, The World's Best Ever, GorillaMask, and the front pages of BuzzFeed and The Onion/The Decider. It was also Twittered about by the likes of Ashton Kutcher and Xeni Jardin, for a total of 2 million Twitter impressions. On Mother's Day, our call center placed over 2,000 calls. All told, the most successful Mother self-promotion campaign in the agency's history. An AdCritic Interactive Pick.
Link
Credits
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CREDITS:
Role: Writer
Editor: Mike Sobo / Greencard Pictures, New York
Web Production: Society of Logic, Brooklyn
Role: Writer
Editor: Mike Sobo / Greencard Pictures, New York
Web Production: Society of Logic, Brooklyn