NEW BALANCE 574 CLIPS
A website promoting New Balance's limited edition 574 Clips sneaker. Each of the 480 pairs got its own unique video and shipped with a polaroid documenting its adventures. A special access code on the back of the photo let the buyer virtually "sign" the corresponding video online. The site received over 3.5 million unique visitors in the first 48 hours it was live and was featured on every major sneaker blog. An AdCritic Interactive Pick.
Link
Credits
A website promoting New Balance's limited edition 574 Clips sneaker. Each of the 480 pairs got its own unique video and shipped with a polaroid documenting its adventures. A special access code on the back of the photo let the buyer virtually "sign" the corresponding video online. The site received over 3.5 million unique visitors in the first 48 hours it was live and was featured on every major sneaker blog. An AdCritic Interactive Pick.
Link
Credits
CREDITS:
Role: Writer
Editor: Mike Sobo / Greencard Pictures, New York
Web Production: Almighty, Boston
Role: Writer
Editor: Mike Sobo / Greencard Pictures, New York
Web Production: Almighty, Boston